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Tell
us when and how Charlton was set up.
I've
been in the interior and renovation industry for almost 30 years.
However, Charlton has only been around for a little more than 10
years. I was thinking that, since my experience was adequate and
my contacts were widely available, it'd be viable to start my own
business. So the showroom was thus opened.
You
must have had encountered so many clients....
well,
yes, and I must admit that most of my clients are easy to service
- it just requires a little understanding - after call interior
design is a heavy investment for the home.
Some
clients are more difficult to service than the rest.
I
have encountered a few unreasonable demands, and these requests
can be as minute as cracks in walls, which after investigation we
discovered we were innocent of these faults. But we'd like to take
it in our stride.
One
of your projects included a bruneian royal's place. How was the
experience like?
It
was a breakthrough for my company...something different from the
everyday project. One factor was the size of the project. It had
more than 200 rooms, each having a different look for a different
purpose...it really tested and stretch our design and operations
abilities. We used a lot of bold and rich colour to bring out the
sophiscated air. The addition of numerous sculpture pieces also
contributed to the artistic, dramatic ambience. All the materials
were imported from Singapore, and that made it pressurizing because
of the frequent flying to and fro. It took about 8 months to complete,
which I was very satisfied with, when i view the overall result.
Word-of-mouth
does play an important role in business.
Of
course, we have many projects based on verbal recommendation alone.
That's why we emphasis on aftersales service. It makes no sense
it we cannot help client to maximise the home, so we are always
available to act on any enquiry. Keep our name is of vital importance
in a business.
Is
there a particular design style that is distinctly Charlton?
Most
of our designs are contemporary and each design differs according
to the individual client, because a main input and consideration
has to be his lifestyle and his personality. what we are aiming
towards is the Memphis, which is quirky unusual concept, and it
is practical and affordable at the same time.
What
are your own aspirations?
We
hope, with the support of our clients, to be able to open more showrooms
within the next two years.\
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